Keep Taking Listings

Here’s why. 

First, I know that in many markets listings are not selling very quickly.  The listings have to be priced right, in very good condition and still may not sell.  (Although by definition priced right means they will sell.  The problem of course is that priced right last spring, just four months ago may not be priced right now in September)

But keep taking listings.  Kyle Killebrew has taken 88 listings so far this year.  That is about 30 more than previous years.  His listing sold percentage is way off from previous years.  He has sold just 68% of them.  Oh, that’s 60 of them isn’t it?  And from the leads generated from all those listings he and his team have sold another 52 houses to Buyers.  Even if less listings sell, having more of the listings means you sell more.

It is tougher to get listings sold in this market.  The Clients’ situations are often negative.  There are job losses, divorces, and involuntary moves.  We are always dealing with these types of situations but in this market and in this economy there are a higher percentage of those negative circumstances. 

There are more Sellers who believe their house should sell for a higher price.  A higher percentage of Sellers who sell are disappointed with the price they get.

All of that is true and keep taking new listings, getting price reductions, and re-listing because there are flurries.  A flurry is when, suddenly, for no apparent reason a bunch of properties sell.  The Agents with the listings benefit from the flurries.  These listing Agents benefit in two ways.

First, their listings sell.  Second, Buyers contact them. 

Kyle said, “Rich, you are right about the flurries.  We sold six properties the first week in September.  School starting, right after Labor Day, I wouldn’t have expected it.  But I’m glad to have had the inventory.”

Keep taking listings.