Every market is a good market.  Every market is bad market.

It’s true.  There are too many Buyers or too many Listings.  People are not “pulling the trigger.”  Buyers are making low offers.  Sellers are expecting too much.  It all depends who you are talking to.

Here is what you can say depending on who you are talking to. 

Buyers: “People may look back at the summer of 2010 and say, ‘I wish I had the foresight to have bought then.  Interest rates are under 5% for the first time in our lifetimes and it is likely not to happen again in our lifetime.  With the current political landscape it is possible that after the election in November we will see that change.  Home prices are excellent.  And when things change they will change fast.  Rates will rise in the matter of days.  If we have an inflationary bump and house prices rise significantly like they did in the early 80’s that too will begin to happen in a matter of weeks and months.  You know the expression, buy low and sell high.  Buy when others are selling and sell when others are buying.  Well, it’s a Buyer’s market, people are selling, prices and rates are low.  If you are thinking of buying or know someone who is please give me their name or have them call me.  This may be a real moment of opportunity.”

And for Sellers: “If you don’t have to sell and you are not buying up, stay put.  But, if you are selling a less expensive house and buying a more expensive one, holy cow, this is an amazing time to make that move.  The lower priced houses are holding their prices much better than the higher priced ones.  So, you could get a very good price for your present home and a great price for the one you are buying.  And you will get a mortgage interest rate that is likely the lowest we have or will see in our lifetime.”

And for Sellers not buying: “If you don’t have to sell for a few years, then stay put.  But if you are going to sell in the next few years, now may be the best time.  Rates are at record lows so Buyers can buy and are willing to pay a better price than they will when the rates rise again.  Also, even though it is slow, there are flurries of activity when a bunch of homes will sell in a weekend for no apparent reason, just a burst of pent up demand.  You can’t wait to put your house on the market when it happens because it is over by the time you do.  So, you put it on the market for a reasonable price and are a bit more patient than you may have been in the past.  We position yours to be one of those that catch the flurry so you take advantage of this market.  Does that make sense?”

Successful Agents look for the opportunities in the market and express the opportunities that are available.  This attracts business directly.  It also makes the Agent amn expert in their community; a voice of optimism and reason in the midst of uncertainty.