As you speak to Buyers and Sellers, as you prospect, and as you shop, work out in the gym, as you encounter anyone in your life, you can attract business by sharing what is going on in Real Estate particularly if you put an honest and positive spin to it.  So, I like to provide you with “Talking Points.”  My strong advice is to print these talking points.  Review them.  And go out of your way to have conversations in which you bring these up. 

December home sales are up 15% over 2008.  That’s huge.  (Yes I realize they are down from November but (duh) it’s December, the only really accurate measure is year over year. 

National median home prices increased by 1.5%, the first gain since August 2007!  That’s huge too!!!

Mortgage rates fell for the week ending Jan. 21st.

Low prices but rising, low rates, stable expectations, and tax credits make this perhaps the best time to buy in decades, maybe ever.

And it is not dependent on the tax credits, many people are planning moves because of the other factors.

Part of the Government bailout of buying mortgage backed securities from Fannie Mae and Freddie Mac is ending this spring which should press interest rates a bit higher.  But the Government is ready to step back in if rates begin to look like they are reaching prohibitive levels.  At the same time, it makes the current rates look that much better.

The news is obviously better for Buyers than Sellers unless the Sellers are also buying in which case they will probably do so much better on the purchase that it will far more than make up for any softness on their sale.  For Sellers not buying, the market is not going to rebound dramatically so unless they can delay for years it is probably as good a time as any, particularly if they take a good Agent’s advice on staging and pricing. 

As one example of the power of these talking points.  At my health club virtually everyone, hundreds of guys look to me for Real Estate advice simply because they respect my opinion and expertise.  How do they aware of my opinion and expertise?  I openly share these thoughts which initiates the conversations in very natural ways.

Let me know how it goes for you.