Great expression I just read from Eben Pagan.  “You are not in business.  You are in marketing.”  I love that.  I am continuously teaching groups and my individual clients that marketing is the lifeblood of your business.  I am not using that “lifeblood” expression easily.  Just like your life depends on your blood carrying everything your body needs to every place that needs it.  Your marketing done right carries your message to every one in your markets that might need your service.  For many of you I’d put it on the wall.  YOU ARE NOT IN BUSINESS.  YOU ARE IN MARKETING.