Buyer Specialists are a great option for Agents.  I received a call from a fan who has been working for a builder for the past ten years.  The builder has had her working three weekends a month, Saturday and Sunday from 1 to 5 PM.  Her significant other has a Monday to Friday 8 am to 6 PM.  She wants more of her life back.

She earns about fifty thousand dollars a year.  She has good sales skills, although she has not had to prospect very aggressively.  If she were to transition to being a full service Agent she will have to generate from scratch. 

So, I recommended that she interview with one of the top Agents in her city to be one of their Buyer Specialists.  It’s ideal for her and for them.  She gets a nice flow of leads which she is completely capable of converting to sales in addition to her marketing to her Sphere of Influence and past clients.  Holding opens on homes she knows will get traffic on Sundays from 2 to 4 PM as she needs is a breeze compared to the desolate opens she experienced with the builder. 

Her split is nearly the same.  She will be able to generate as much or more than her fifty thousand dollars with the same or less effort. 

On the other side, I know of three Agents in her marketplace who each take over fifty listings a year.  Two of the three take over a hundred.  Any of these three have enough over flow of buyer leads for “my fan” to make her income and the Primary Agent to make thirty to fifty thousand on leads that are presently being lost.  By the way, the two who take over a hundred listings each already have two and three Buyer Specialists already all but one of whom is earning over fifty thousand dollars per year. 

Buyer Specialists are a great option for a lot of Agents in a variety of situations.