Amateurs vs Professionals

There is a GMC commercial with a great line in it that teaches an important lesson.  I love it when someone says something that precisely captures a thought that has been rolling around in my head for a long time.

The voice in the commercial says, “Amateurs work until they get it right.  Professionals work until they can’t get it wrong.”  That is perfect.

So many times I have worked on a thing until I get it right and I am quite satisfied with it.  Then when it comes to apply it, I am disappointed.  I’ll prepare for a presentation and only leave myself enough time to get it right.  I conduct the presentation in front of the audience and despite the good feedback I know how much better it could be.

I have learned to schedule enough time to rehearse until I can’t get it wrong.  Then in front of the audience I can relax and  pay attention to them.  Humor arises more easily.  My confidence soars.  I am making a personal commitment to ensure that I do that kind of preparation for my presentations coming up this fall and thereafter.

Obviously, I share this with you so you can look at it in terms of your listing presentations, your buyer presentations; your negotiations and in this market your conversations with sellers about price reductions. 

I always refer to the Real Estate Agents business as a profession.  “Amateurs work until they get it right.  Professionals work until they can’t get it wrong.”

 

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